{"id":879,"date":"2026-09-25T11:29:04","date_gmt":"2026-09-25T11:29:04","guid":{"rendered":"https:\/\/cecirendon.com\/?page_id=879"},"modified":"2026-09-25T11:29:13","modified_gmt":"2026-09-25T11:29:13","slug":"communication-audit-and-strategy","status":"publish","type":"page","link":"https:\/\/cecirendon.com\/?page_id=879&lang=en","title":{"rendered":"Communication audit and strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"879\" class=\"elementor elementor-879\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39471f9 e-flex e-con-boxed e-con e-parent\" data-id=\"39471f9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-493181d elementor-widget elementor-widget-heading\" data-id=\"493181d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"\/?lang=en#trabajo\">\u2190 Back to Work<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c21f9df e-flex e-con-boxed e-con e-parent\" data-id=\"c21f9df\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-888b8f4 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"888b8f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Communication audit and strategy<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9f8cf7 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c9f8cf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>I review how a brand or a professional profile communicates, its channels, tone and messages, to find out what works, what doesn\u2019t, and build a considered strategy from there. I work with companies and personal brands alike.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9dc3d83 e-con-full e-flex e-con e-child\" data-id=\"9dc3d83\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9c901b6 e-con-full e-flex e-con e-child\" data-id=\"9c901b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20ba0de elementor-widget elementor-widget-heading\" data-id=\"20ba0de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Type of service<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11690d7 elementor-widget elementor-widget-heading\" data-id=\"11690d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Audit<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d923ea9 e-con-full e-flex e-con e-child\" data-id=\"d923ea9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b807f4 elementor-widget elementor-widget-heading\" data-id=\"0b807f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Working on this<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb45046 elementor-widget elementor-widget-heading\" data-id=\"bb45046\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Since 2020<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-137f524 e-con-full e-flex e-con e-child\" data-id=\"137f524\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86254ec elementor-widget elementor-widget-heading\" data-id=\"86254ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Clients<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e5b384 elementor-widget elementor-widget-heading\" data-id=\"3e5b384\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">12+<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d243a80 e-flex e-con-boxed e-con e-parent\" data-id=\"d243a80\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b178cd5 elementor-widget elementor-widget-heading\" data-id=\"b178cd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Companies<\/p>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d6cba43 e-con-full e-grid e-con e-child\" data-id=\"d6cba43\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b6bc45d e-con-full e-flex e-con e-child\" data-id=\"b6bc45d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3dd264d elementor-widget elementor-widget-image\" data-id=\"3dd264d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"352\" height=\"48\" src=\"https:\/\/cecirendon.com\/wp-content\/uploads\/2026\/09\/logo-the-objective-gris.png\" class=\"attachment-full size-full wp-image-698\" alt=\"Logotipo de The Objective\" srcset=\"https:\/\/cecirendon.com\/wp-content\/uploads\/2026\/09\/logo-the-objective-gris.png 352w, https:\/\/cecirendon.com\/wp-content\/uploads\/2026\/09\/logo-the-objective-gris-300x41.png 300w\" sizes=\"(max-width: 352px) 100vw, 352px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f5edd6 elementor-widget elementor-widget-heading\" data-id=\"9f5edd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Objective<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7caf0a elementor-widget elementor-widget-text-editor\" data-id=\"b7caf0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Independent, general-interest digital newspaper focused on exclusive news and opinion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e1b966f e-con-full e-flex e-con e-child\" data-id=\"e1b966f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe87481 elementor-widget elementor-widget-image\" data-id=\"fe87481\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"121\" src=\"https:\/\/cecirendon.com\/wp-content\/uploads\/2026\/09\/logo-rd-sistemas-gris.png\" class=\"attachment-full size-full wp-image-699\" alt=\"Logotipo de RD Sistemas\" srcset=\"https:\/\/cecirendon.com\/wp-content\/uploads\/2026\/09\/logo-rd-sistemas-gris.png 800w, https:\/\/cecirendon.com\/wp-content\/uploads\/2026\/09\/logo-rd-sistemas-gris-300x45.png 300w, https:\/\/cecirendon.com\/wp-content\/uploads\/2026\/09\/logo-rd-sistemas-gris-768x116.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99f76c7 elementor-widget elementor-widget-heading\" data-id=\"99f76c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">RD Sistemas<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a746943 elementor-widget elementor-widget-text-editor\" data-id=\"a746943\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Technology group specialising in software and services for managing investment vehicles, with over 30 years\u2019 experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23a274e e-con-full e-flex e-con e-child\" data-id=\"23a274e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-780a636 elementor-widget elementor-widget-image\" data-id=\"780a636\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"372\" height=\"342\" src=\"https:\/\/cecirendon.com\/wp-content\/uploads\/2026\/09\/logo-palacio-de-montarco-gris.png\" class=\"attachment-full size-full wp-image-700\" alt=\"Logotipo de Palacio de Montarco\" srcset=\"https:\/\/cecirendon.com\/wp-content\/uploads\/2026\/09\/logo-palacio-de-montarco-gris.png 372w, https:\/\/cecirendon.com\/wp-content\/uploads\/2026\/09\/logo-palacio-de-montarco-gris-300x276.png 300w\" sizes=\"(max-width: 372px) 100vw, 372px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0228d14 elementor-widget elementor-widget-heading\" data-id=\"0228d14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Palacio de Montarco<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d005bcc elementor-widget elementor-widget-text-editor\" data-id=\"d005bcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Fifteenth-century Renaissance palace hosting weddings, private and corporate events, in Salamanca and Madrid.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ab1fe1 e-con-full e-flex e-con e-child\" data-id=\"8ab1fe1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f9e7a9 elementor-widget elementor-widget-image\" data-id=\"3f9e7a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"159\" height=\"400\" src=\"https:\/\/cecirendon.com\/wp-content\/uploads\/2026\/09\/logo-fiarquitectura-gris.png\" class=\"attachment-full size-full wp-image-701\" alt=\"Logotipo de Estudio FiArquitectura\" srcset=\"https:\/\/cecirendon.com\/wp-content\/uploads\/2026\/09\/logo-fiarquitectura-gris.png 159w, https:\/\/cecirendon.com\/wp-content\/uploads\/2026\/09\/logo-fiarquitectura-gris-119x300.png 119w\" sizes=\"(max-width: 159px) 100vw, 159px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a747f2f elementor-widget elementor-widget-heading\" data-id=\"a747f2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Estudio FiArquitectura<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-baa14a2 elementor-widget elementor-widget-text-editor\" data-id=\"baa14a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Madrid-based architecture studio creating bespoke projects.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-92c582a e-con-full e-flex e-con e-child\" data-id=\"92c582a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd51c97 elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"dd51c97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-759080b elementor-widget elementor-widget-heading\" data-id=\"759080b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Mind Happy Place<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcf9bb4 elementor-widget elementor-widget-text-editor\" data-id=\"dcf9bb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Mental health practice led by psychiatrist Ana Mas: psychiatry, psychology and mindfulness.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-40877d1 e-con-full e-flex e-con e-child\" data-id=\"40877d1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c28d4cb elementor-widget elementor-widget-image\" data-id=\"c28d4cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"291\" height=\"293\" src=\"https:\/\/cecirendon.com\/wp-content\/uploads\/2026\/09\/logo-the-spanish-heritage-society-gris.png\" class=\"attachment-full size-full wp-image-712\" alt=\"Logotipo de The Spanish Heritage Society\" srcset=\"https:\/\/cecirendon.com\/wp-content\/uploads\/2026\/09\/logo-the-spanish-heritage-society-gris.png 291w, https:\/\/cecirendon.com\/wp-content\/uploads\/2026\/09\/logo-the-spanish-heritage-society-gris-150x150.png 150w\" sizes=\"(max-width: 291px) 100vw, 291px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0ca492 elementor-widget elementor-widget-heading\" data-id=\"f0ca492\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Spanish Heritage Society<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11a6a1a elementor-widget elementor-widget-text-editor\" data-id=\"11a6a1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>An initiative promoting the conservation of Spain\u2019s cultural and natural heritage through travel and gatherings.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-87079e0 e-con-full e-flex e-con e-child\" data-id=\"87079e0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f393bb elementor-widget elementor-widget-image\" data-id=\"8f393bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"206\" src=\"https:\/\/cecirendon.com\/wp-content\/uploads\/2026\/09\/logo-villalon-cosmetics-gris.png\" class=\"attachment-full size-full wp-image-702\" alt=\"Logotipo de Villal\u00f3n Cosmetics\" srcset=\"https:\/\/cecirendon.com\/wp-content\/uploads\/2026\/09\/logo-villalon-cosmetics-gris.png 800w, https:\/\/cecirendon.com\/wp-content\/uploads\/2026\/09\/logo-villalon-cosmetics-gris-300x77.png 300w, https:\/\/cecirendon.com\/wp-content\/uploads\/2026\/09\/logo-villalon-cosmetics-gris-768x198.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2206465 elementor-widget elementor-widget-heading\" data-id=\"2206465\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Villal\u00f3n Cosmetics<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-714e143 elementor-widget elementor-widget-text-editor\" data-id=\"714e143\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Dermocosmetics with a pharmacist\u2019s judgement, born in the pharmacy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-011cdd6 e-con-full e-flex e-con e-child\" data-id=\"011cdd6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-785a98e elementor-widget elementor-widget-image\" data-id=\"785a98e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"255\" src=\"https:\/\/cecirendon.com\/wp-content\/uploads\/2026\/09\/logo-ministerio-de-defensa-gris.png\" class=\"attachment-full size-full wp-image-703\" alt=\"Logotipo de Ministerio de Defensa\" srcset=\"https:\/\/cecirendon.com\/wp-content\/uploads\/2026\/09\/logo-ministerio-de-defensa-gris.png 800w, https:\/\/cecirendon.com\/wp-content\/uploads\/2026\/09\/logo-ministerio-de-defensa-gris-300x96.png 300w, https:\/\/cecirendon.com\/wp-content\/uploads\/2026\/09\/logo-ministerio-de-defensa-gris-768x245.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6669ca elementor-widget elementor-widget-heading\" data-id=\"e6669ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Spanish Ministry of Defence<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45b17dc elementor-widget elementor-widget-text-editor\" data-id=\"45b17dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Talent4Cyber 2025, the university cybersecurity hackathon run by the Joint Cyberspace Command.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9834070 elementor-widget elementor-widget-heading\" data-id=\"9834070\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Personal brands<\/p>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-300b0bd e-con-full e-grid e-con e-child\" data-id=\"300b0bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-162b55e e-con-full e-flex e-con e-child\" data-id=\"162b55e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbff918 elementor-widget elementor-widget-heading\" data-id=\"bbff918\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Helena Mart\u00edn<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33d1a26 elementor-widget elementor-widget-text-editor\" data-id=\"33d1a26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Architect<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c6aa8f elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3c6aa8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.instagram.com\/estudiohelenamartin\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#000000\" viewBox=\"0 0 256 256\"><path d=\"M128,80a48,48,0,1,0,48,48A48.05,48.05,0,0,0,128,80Zm0,80a32,32,0,1,1,32-32A32,32,0,0,1,128,160ZM176,24H80A56.06,56.06,0,0,0,24,80v96a56.06,56.06,0,0,0,56,56h96a56.06,56.06,0,0,0,56-56V80A56.06,56.06,0,0,0,176,24Zm40,152a40,40,0,0,1-40,40H80a40,40,0,0,1-40-40V80A40,40,0,0,1,80,40h96a40,40,0,0,1,40,40ZM192,76a12,12,0,1,1-12-12A12,12,0,0,1,192,76Z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Instagram<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b559dc e-con-full e-flex e-con e-child\" data-id=\"3b559dc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74cb19c elementor-widget elementor-widget-heading\" data-id=\"74cb19c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ketty Garat<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66097fc elementor-widget elementor-widget-text-editor\" data-id=\"66097fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Investigative journalist<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da7cafb elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"da7cafb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.instagram.com\/ketty_garat\/?hl=es\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#000000\" viewBox=\"0 0 256 256\"><path d=\"M128,80a48,48,0,1,0,48,48A48.05,48.05,0,0,0,128,80Zm0,80a32,32,0,1,1,32-32A32,32,0,0,1,128,160ZM176,24H80A56.06,56.06,0,0,0,24,80v96a56.06,56.06,0,0,0,56,56h96a56.06,56.06,0,0,0,56-56V80A56.06,56.06,0,0,0,176,24Zm40,152a40,40,0,0,1-40,40H80a40,40,0,0,1-40-40V80A40,40,0,0,1,80,40h96a40,40,0,0,1,40,40ZM192,76a12,12,0,1,1-12-12A12,12,0,0,1,192,76Z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Instagram<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9856900 e-con-full e-flex e-con e-child\" data-id=\"9856900\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df40eae elementor-widget elementor-widget-heading\" data-id=\"df40eae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Alejandra Clements<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bf59ab elementor-widget elementor-widget-text-editor\" data-id=\"7bf59ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Washington correspondent<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2316975 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"2316975\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/x.com\/Ale_Clements\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#000000\" viewBox=\"0 0 256 256\"><path d=\"M214.75,211.71l-62.6-98.38,61.77-67.95a8,8,0,0,0-11.84-10.76L143.24,99.34,102.75,35.71A8,8,0,0,0,96,32H48a8,8,0,0,0-6.75,12.3l62.6,98.37-61.77,68a8,8,0,1,0,11.84,10.76l58.84-64.72,40.49,63.63A8,8,0,0,0,160,224h48a8,8,0,0,0,6.75-12.29ZM164.39,208,62.57,48h29L193.43,208Z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">X<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-09d2a44 e-con-full e-flex e-con e-child\" data-id=\"09d2a44\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-343f2a6 elementor-widget elementor-widget-heading\" data-id=\"343f2a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">In\u00e9s Parias<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e043d35 elementor-widget elementor-widget-text-editor\" data-id=\"e043d35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Landscape designer<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f575f6b elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"f575f6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.instagram.com\/inesparias.estudio\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#000000\" viewBox=\"0 0 256 256\"><path d=\"M128,80a48,48,0,1,0,48,48A48.05,48.05,0,0,0,128,80Zm0,80a32,32,0,1,1,32-32A32,32,0,0,1,128,160ZM176,24H80A56.06,56.06,0,0,0,24,80v96a56.06,56.06,0,0,0,56,56h96a56.06,56.06,0,0,0,56-56V80A56.06,56.06,0,0,0,176,24Zm40,152a40,40,0,0,1-40,40H80a40,40,0,0,1-40-40V80A40,40,0,0,1,80,40h96a40,40,0,0,1,40,40ZM192,76a12,12,0,1,1-12-12A12,12,0,0,1,192,76Z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Instagram<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f60752 e-flex e-con-boxed e-con e-parent\" data-id=\"7f60752\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2add2cc e-con-full e-flex e-con e-child\" data-id=\"2add2cc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c15816f elementor-widget elementor-widget-heading\" data-id=\"c15816f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">How I work<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dbe166 elementor-widget elementor-widget-heading\" data-id=\"2dbe166\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Audit first, <em>then decide.<\/em><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14552f8 e-con-full e-flex e-con e-child\" data-id=\"14552f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e3b3be elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7e3b3be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Before proposing anything, I look. I review what the brand says, where it says it and how people respond: channels, messages, tone and the gap between what it promises and what it publishes. The result is a clear, no-frills diagnosis of what works, what\u2019s superfluous and what\u2019s missing.<\/p><p>Only then do we build the strategy: priorities, messages and channels with a reason behind them. Whether it\u2019s a company or a personal brand, the method is the same; only the scale changes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c9c37e e-con e-atomic-element e-flexbox-base e-fa15429-46751b5 \" data-id=\"9c9c37e\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"9c9c37e\" id=\"contacto\" data-e-type=\"e-flexbox\" data-id=\"9c9c37e\">\n    <div class=\"elementor-element elementor-element-2236151 e-con-full e-flex e-con e-parent\" data-id=\"2236151\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-78942a5 e-con-full e-flex e-con e-child\" data-id=\"78942a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb2c3ee elementor-widget elementor-widget-heading\" data-id=\"bb2c3ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Does your communication need an audit?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8932c0c e-con-full e-flex e-con e-child\" data-id=\"8932c0c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-455f095 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"455f095\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/?lang=en#contacto\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#000000\" viewBox=\"0 0 256 256\"><path d=\"M224,216a8,8,0,0,1-8,8H40a8,8,0,0,1,0-16H216A8,8,0,0,1,224,216ZM80,176a8,8,0,0,0,5.66-2.34L184,75.31V152a8,8,0,0,0,16,0V56a8,8,0,0,0-8-8H96a8,8,0,0,0,0,16h76.69L74.34,162.34A8,8,0,0,0,80,176Z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Let\u2019s talk<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u2190 Back to Work Communication audit and strategy I review how a brand or a professional profile communicates, its channels, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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