Communication audit and strategy
I review how a brand or a professional profile communicates, its channels, tone and messages, to find out what works, what doesn’t, and build a considered strategy from there. I work with companies and personal brands alike.
Type of service
Audit
Working on this
Since 2020
Clients
12+
Companies
The Objective
Independent, general-interest digital newspaper focused on exclusive news and opinion.
RD Sistemas
Technology group specialising in software and services for managing investment vehicles, with over 30 years’ experience.
Palacio de Montarco
Fifteenth-century Renaissance palace hosting weddings, private and corporate events, in Salamanca and Madrid.
Estudio FiArquitectura
Madrid-based architecture studio creating bespoke projects.
Mind Happy Place
Mental health practice led by psychiatrist Ana Mas: psychiatry, psychology and mindfulness.
The Spanish Heritage Society
An initiative promoting the conservation of Spain’s cultural and natural heritage through travel and gatherings.
Villalón Cosmetics
Dermocosmetics with a pharmacist’s judgement, born in the pharmacy.
Spanish Ministry of Defence
Talent4Cyber 2025, the university cybersecurity hackathon run by the Joint Cyberspace Command.
Personal brands
How I work
Audit first, then decide.
Before proposing anything, I look. I review what the brand says, where it says it and how people respond: channels, messages, tone and the gap between what it promises and what it publishes. The result is a clear, no-frills diagnosis of what works, what’s superfluous and what’s missing.
Only then do we build the strategy: priorities, messages and channels with a reason behind them. Whether it’s a company or a personal brand, the method is the same; only the scale changes.