Social media communication direction
I lead a brand’s social media communication, strategy, content, account management and campaigns, so that every channel adds to the same story rather than competing for attention on its own.
Type of service
Strategy
Period
2017–2023
Role
Partner and Director
Hello! Creatividad
Partner and Director of Social Media Communication · 2017–2023
Responsibilities of the role
- Digital channel strategy
- Content creation
- Social media account management
- Customer service
- Campaign development
- Event organisation and coverage
How I work
Direction, not just execution.
Running social media is publishing. Directing it is deciding what gets said, where and why. I define the role of each channel within a single story, set the tone and the calendar, coordinate whoever creates the content and review the results to correct course when needed.
No account goes its own way. The aim isn’t to be everywhere, but for everything that gets published to push in the same direction.